Museum & Experience Design Portfolio
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Straub Design demonstrates its multidisciplinarity through incredible cases, bringing together creative professionals from different areas. Find out about projects that provide enchanting and impactful experiences, generating value for brands and bringing purpose to people. Prepare to be amazed by Straub Design creations, where talent, innovation and passion meet to turn ideas into reality.
Interactive Museography and ESG Space Design: Planet Water Museum
Museums and Spaces of Experiences
Egeo
Planet Water Museum
The Planeta Água Museum was designed to make you think: water is the center of the discussion and the public ends the experience more aware of their actions. In this case, the challenge was to build from scratch an interactive space dedicated to the knowledge and preservation of water. Together with science, the creative and sensory museography provided by different immersive supports results in an active visitation for those who immerse themselves in this experience.01
Experience Design and Museography Project: Conviva Detran/DF
Museums and Spaces of Experiences
DETRAN/DF
CONVIVA
UNESCO and Detran/DF aim to transform the reality of traffic through more impactful, concrete, and continuous initiatives. The CONVIVA Project (“Educational, Cultural and Interactive Center for Traffic Education”) is entirely dedicated to promoting road safety and sustainable urban mobility through simulations, interactivity, and immersive experiences.02
Interactive Museum and Exhibition Design Project: Safety Exhibition Center
Museums and Spaces of Experiences
Viking Association
Safety Exhibition Center
Organized by Associação Viking, sponsored by Volvo do Brasil, the Safety Exhibition Center is an innovative and pioneering museological project in Brazil, dedicated exclusively to traffic safety. In seven years between design and construction, Straub Design faced the challenge of bringing together a multidisciplinary team of architects, set designers and special effects specialists to create a unique project. The objective was to develop an interactive and sensory space, capable of transmitting the message in a playful and attractive way.03
Museum and Exhibition Design Project: MAE - John Deere Institute
Museums and Spaces of Experiences
John Deere Institute
MAE - Museum of Agricultural Evolution
Eleven thousand years ago, the beginning of agriculture produced the first of the great leaps in human evolution. Agriculture in Brazil played an equivalent role in the development of our country, especially the history built in the southern region by immigrants and natives of the pampas. Today, we are one of the world's leading food producers. The Agricultural Evolution Memorial, Straub Design project for the John Deere Institute, will be an experience of enchantment, emotion, information and pride for all who visit it.04
Real Estate Branding, Naming and Launch Campaign: Landmark Batel
Communication & Design
LANDMARK BATEL
Where Are You?
Willing to undertake and conquer new spaces in the market, Partilha planned and created an unprecedented corporate venture in Curitiba. Straub Design was asked to create the name and brand that identified the new project: the Landmark Batel, with the concept of “Board Offices” for business.05
B2B Marketing and Corporate Communication Campaign: Volvo CE
Communication & Design
Volvo CE
CS Challenge and National Parts Promotion
Volvo CE, a renowned construction equipment manufacturer, is recognized for the excellence of its legendary brand. However, there is a misperception that the prices of their products, parts and services are higher compared to the competition, even among owners of Volvo CE machines. On the other hand, the Volvo group did not regularly carry out commercial and communication campaigns that addressed the price attribute.07
Technology Scenography and Innovation Hub Design: Voto.Hub Votorantim
Museums and Spaces of Experiences
Votorantim
Voto.Hub | COE
Based on the new strategic planning for the transformation of the Votorantim group's business model, the Center of Excellence (COE) emerged, where the group expands its operations beyond internal activities, becoming a set of business units specialized for the market . The objective of the COE is to generate perception of value through human intelligence and innovation, highlighting the high technology in the solutions offered, such as automation, HR management platform, robotization, controllership and purchasing management. In the commercial area, the real estate appraisal platform and digital geoprocessing stand out.08
Corporate Branding and Internal Marketing Project: Votorantim 18.18
Communication & Design
Votorantim
18.18 – It's my turn to make history
Votorantim was on the cusp of becoming one hundred years old and considered the actions needed to improve its work and preserve its original entrepreneurial spirit. Thus, the 18.18 Program was created, aimed at transforming the Votorantim group and building for the next 100 years. Coordinated by the innovation and strategy consultancy Symnetics, Straub Design participated in this movement, seeking to connect, engage and train leaders and teams for transformation, strengthening the collective intelligence between different businesses and generations.09
Corporate Events and Technology Scenography: Votorantim Tech Fair
Museums and Spaces of Experiences
Votorantim
Tech Fair
Votorantim's second transformation movement, through the 18.18 program, led the company to explore the universe of 'Emerging Technologies', which encompasses current and future patterns of production, consumption and interaction. Straub Design was appointed as a creative partner to shape and flesh out a two-day event known as the 'Technology Fair'.10
Award-Winning Editorial Design Project: abcDesign Magazine
Editorial Design
Straub Design
abcDesign Magazine
Straub Design developed the abcDesign Magazine in 2001, which quickly became the main reference in information about design in the country. Over two decades, the magazine has transcended its initial function of communication, promoting events with renowned names in design, such as Luigi Colani, Ellen Lupton, Stefan Sagmeister and Paula Scher, providing spaces and discussions that have contributed to transform the abcDesign brand into a synonym for inspiration and creativity.11
Branding and Communication Project for Sustainability: Amazônia+21
Communication & Design
Amazônia
+21
Amazônia+21's mission is to be a World Forum for the Sustainable Development of the Amazon, seeking to promote sustainable economic transformation and cultural enhancement in the region by 2040. Straub Design was responsible for creating the event's identity and brand, using the source Called Script, which represents organicity and elements of nature. The marketing and communication strategy included research, positioning, communication mix and segmented campaigns at local, regional, national and global levels.12
B2B Rebranding and Visual Identity Project: Symnetics
Communication & Design
Symnetics
Branding
Straub Design played a key role in designing the new brand and visual identity for Symnetics, a global professional services company with a 30-year history and presence in 11 countries. The objective was to translate the company's DNA into the logo, which is characterized by the constant search for innovation and passion for transformations.13
Editorial Design and Internal Marketing Project: Disney Brazil Yearbook
Editorial Design
Disney Brasil
YEARBOOK
How to honor a team as highly committed as The Walt Disney Company Brazil? Straub Design embraced the challenge with enthusiasm! After several conversations and brainstorming, Disney's marketing team came up with a unique solution: a Yearbook. This famous 'yearbook', widely adopted by American schools, aims to celebrate and express gratitude for the past year, being the place where the memories of colleagues and the company are preserved.14
Sports Branding and Visual Identity Project: Karasu
Communication & Design
Karasu
Branding
Born to inspire and empower people with the passionate arts of self-defense, the Karasu fighting school, in São Luís do Maranhão, brings with it the powerful essence of the crow, a symbol of Japanese mythology known as the animal that directs victory. Karasu intends to guide its disciples with fiery dedication and indomitable passion. His presence is so powerful that it inspires the most timid to become courageous, the most fragile to become invincible.15
Visual Identity and Branding Project: Infinity
Communication & Design
Infinity
Branding
Infinity's new identity is absolutely captivating! With its organic design and flowing lines, it beautifully conveys the company's dynamic approach to running and organizing a wide variety of events. It is a true testament to their passion and industry expertise!16
Branding and Visual Identity Project: Design Export (DEX) Program
Communication & Design
Centro Brasil Design
Design Export - DEX
Design Export (DEX) is one of the main Brazilian programs to support the development of design and innovative solutions for export. The program consists of selecting companies to receive consultancy, training and technical and financial support to identify the best opportunity for innovation through design and its identity presents Brazilian traits and interactions with the outside world.17
Branding and Visual Communication Project: Sebrae Paraná
Communication & Design
Sebrae Paraná
Brands and Visual Communication
Over the years, Straub Design has been a tireless partner of Sebrae Paraná, providing design, communication and visual identity services for numerous actions promoted by the institution throughout the state of Paraná.18
Pet Packaging Design and Brand Identity Project: Organnact
Communication & Design
Organnact
Identity and Packaging
Translating the unique affection and dedication that Organnact has for animals in every detail of the brand and in the exuberant packaging was a truly passionate challenge! Each stroke, color and symbol carries with it the essence of the company's mission, and the result is a vibrant expression of love and respect for our beloved four-legged companions.19
Editorial Design Project: Design Biennial Catalogs (CBD)
Editorial Design
Centro Brasil Design (CBD)
Design Biennial Catalogs
Translating the vibrant essence of the main design exhibition into three books is a passionate and emotional task! Each page is a blank canvas, ready to bring to life the most inspiring products, typography that echoes creativity and colors that awaken the senses.20
Graphic Design and Editorial Design Project: History of Art Book – Solar do Rosário
Editorial Design
Solar do Rosário
A journey through the world of art
Art encourages critical thinking and nurtures creativity, enriching education and personal growth. She encourages us to see the world through new perspectives, promoting open-mindedness and empathy towards others. Straub created the book for the Paraná Art History Course, held by Solar do Rosário.21
Editorial Design and Graphic Project: Africa Book
Editorial Design
Bingo Imperatriz
Africa Book
Unveiling the enigmas of Africa through innovative design, in which colors and typography developed exclusively for the book create a completely unique reading experience. Developed for architect Eloi Fávaro, this book documents all the steps that led to the creation of Bingo Imperatriz. Much more than a simple gaming house, it is a space dedicated to entertainment, leisure, and culture. It is a place for fun, but also a venue devoted to the exchange of ideas and the dissemination of knowledge.22
Editorial Design and Layout Project: Living Museum Book
Editorial Design
Editora Olhar
Living Museum Book
Unraveling the enigmas of Africa through an innovative design, in which colors and typography developed exclusively for the book create a completely unique reading experience. Developed for the architect Eloi Fávaro, this book documents all the steps that led to the creation of Bingo Imperatriz. Much more than a simple games room, this is a space dedicated to entertainment, leisure and culture. It is a place of fun, but it is also a place dedicated to the meeting of ideas and the dissemination of knowledge.23
Editorial and Graphic Design Project: Esboços de Debona Art Book
Editorial Design
Solar do Rosário
Debona's Sketches Book
Born in Morretes, Theodoro de Bona (1904–1990) was one of the main artists of the State of Paraná, who went beyond the creation of works and also contributed to the training of new artists, through the School of Music and Fine Arts of Paraná. This masterpiece portrays its many faces through its sketches and drawings.24
Editorial Design and Layout Project: Aquarela Book
Editorial Design
Editora Olhar
Watercolor Book
In the sensational book by artist Tereza Koch, readers will be involved in a world full of colors, brushes, techniques, pastel tones and vibrant colors. An exhilarating journey awaits, where art comes to life and overflows on every page, transporting everyone into a truly awe-inspiring experience.26
Portfolio of Corporate and ESG Report Design
Editorial Design
Miscellaneous Client
Corporate Reports
HSBC, Renault, Volvo, Partilha, Sebrae, Federation of Industries, among others. Clients who are part of Straub Design's history and who over the years have given us the privilege of creating their sustainability or corporate reports.27
Brand Activation and Event Experience Project: HSBC LPGA Brasil Cup
Communication & Design
HSBC Bank Brasil
Golfe LPGA Brasil Cup
Straub Design delved into its expertise to create a truly epic brand activation at the prestigious Ladies Professional Golf Association event, with HSBC shining as the title sponsor. Our passion for creativity and innovation ignited every aspect of this exciting project, driving greater brand equity awareness for our client.28
Visual Communication and Corporate Events Design: Sebrae Paraná
Communication & Design
Sebrae Paraná
Events and Communication
For years, Straub Design has been a tireless partner of Sebrae Paraná, providing design, communication and visual identity services for numerous actions promoted by the institution throughout the state of Paraná.29
Environmental Design and Innovation Project: Estação Sanepar
Communication & Design
Sanepar
Idea Treatment Station
The Ideas Treatment Station (ETI) is an inspiring space that encourages creativity to bring new ideas to the Sanitation Company of Paraná – Sanepar. Through a container we went beyond traditional conventions, transforming this environment into a stimulating refuge for innovation and imagination.30
Experience Design and Scenography: Voto.Hub – Votorantim Energia
Museums and Spaces of Experiences
Votorantim
Voto.Hub | VE
The experience space developed for Votorantim Energia was an invitation to imagination, learning and connection with innovations and trends in the energy market. The aim of this project was for each visitor to be enchanted and impacted with a sense of wonder and a new understanding of the fascinating world of energy.31
Exhibition Design and Museography Project: Tanner de Melo Institute (ITAME)
Museums and Spaces of Experiences
ITAME
Tanner de Melo Institute
The Tanner de Melo Institute pays tribute to a visionary whose influence shaped Aparecida de Goiânia. Politician, poet, and musician, Tanner de Melo played a key role in the city’s transformation, which today is the second most populous in Goiás. The exhibition project, developed by Straub Design, offers a journey through the Goiás cerrado, ancient traditions, and the urbanization that shaped Aparecida. With an inclusive and interactive approach, the exhibition connects past and present in the construction of local identity.32
Museography and Memory Center Project: Freight Exhibition Center
Museums and Spaces of Experiences
Elisabetha Randon Institute
Freight Exhibition Center
The Freight Exhibition Center was designed as a unique project with the goal of comprehensively portraying the evolution of freight transportation in Brazil. This record of the paths taken in this process is closely linked to the pulse of our civilization, as roads and routes act as the arterial system of society, irrigating its territory with flow and enabling various connections. It serves as a bridge between the country's history and development.33
Museography and Exhibition Design Project: National Museum of Immigration and Colonization (IPHAN)
Museums and Spaces of Experiences
IPHAN / SC
National Museum of Immigration and Colonization
The immigration process had a significant impact on the Southern Region of Brazil between the 19th and 20th centuries. The arrival of European immigrants, part of a broader transcontinental migration that shaped the Americas, continues to influence the area to this day. Straub Design, in collaboration with architect Aurélio Sant'Anna and journalist Maria Celeste Correa, created a project with memorable experiences, connecting the current reality with the history of Joinville and Southern Brazil.34
Interactive Exhibition Design for Agribusiness: Agroplace Experience
Museums and Spaces of Experiences
Government of Mato Grosso
Agroplace Experience
Preserving its rich natural resources, the State of Mato Grosso emerges as a protagonist in the development of global agriculture. Feeding more than 10% of the world's population and committed to SDG 2 - Ending hunger, achieving food security and improved nutrition, and promoting sustainable agriculture, AgroPlace Experience embodies a state-of-the-art space driven by sensations and interactivity. It aims to captivate visitors with valuable content, a compelling story, and engaging experiences that place everyone in the movement towards zero hunger and sustainable agriculture.35