Straub
BR

Experience Design and Museography Project: Conviva Detran/DF

CONVIVA
CONVIVA

Paths

that teach and

impact

Paths

that teach and

impact

UNESCO and Detran/DF aim to change the reality of traffic by implementing a more effective, concrete, and ongoing effort. The CONVIVA Project (Educational, Cultural, and Interactive Traffic Education Center) is entirely focused on promoting road safety and sustainable urban mobility through simulations, interactivity, and experiences.

Equipamentos de Segurança
Crash Test
panda-video
Interior do Museu
Desenho
Interior do Museu
Interior do Museu

The visitor's journey is carefully planned, featuring various experiences and simulations designed to emphasize the importance of being a responsible driver.

Pessoas no Museu
Interior do Museu
Interior do Museu
Interior do Museu
Interior do Museu
Interior do Museu
Interior do Museu

Educating and raising awareness doesn't have to be a boring task. With this in mind, Straub Design embraced creativity in developing the CONVIVA Project. It's a space to learn about traffic in a more dynamic, participative, fun, and digital way. A knowledge center with entertainment about the complex world of traffic, aimed at transforming and advancing safer urban mobility awareness.

Interior Museu
Interior Museu

Educating and raising awareness doesn't have to be a boring task. With this in mind, Straub Design embraced creativity in developing the CONVIVA Project. It's a space to learn about traffic in a more dynamic, participative, fun, and digital way. A knowledge center with entertainment about the complex world of traffic, aimed at transforming and advancing safer urban mobility awareness.

See Too

Viking Association

Safety Exhibition Center

Museums and Spaces of Experiences
Safety Exhibition Center

see more about the case

See Too

Viking Association

Safety Exhibition Center

Organized by Associação Viking, sponsored by Volvo do Brasil, the Safety Exhibition Center is an innovative and pioneering museological project in Brazil, dedicated exclusively to traffic safety. In seven years between design and construction, Straub Design faced the challenge of bringing together a multidisciplinary team of architects, set designers and special effects specialists to create a unique project. The objective was to develop an interactive and sensory space, capable of transmitting the message in a playful and attractive way.