Experience Design and Museography Project: Conviva Detran/DF
Paths
that teach and
impact
UNESCO and Detran/DF aim to change the reality of traffic by implementing a more effective, concrete, and ongoing effort. The CONVIVA Project (Educational, Cultural, and Interactive Traffic Education Center) is entirely focused on promoting road safety and sustainable urban mobility through simulations, interactivity, and experiences.
The visitor's journey is carefully planned, featuring various experiences and simulations designed to emphasize the importance of being a responsible driver.
Educating and raising awareness doesn't have to be a boring task. With this in mind, Straub Design embraced creativity in developing the CONVIVA Project. It's a space to learn about traffic in a more dynamic, participative, fun, and digital way. A knowledge center with entertainment about the complex world of traffic, aimed at transforming and advancing safer urban mobility awareness.
