Branding and Communication Project for Sustainability: Amazônia+21

Amazônia+21's mission is to be a World Forum for the Sustainable Development of the Amazon, seeking to promote sustainable economic transformation and cultural enhancement in the region by 2040. Straub Design was responsible for creating the event's identity and brand, using the source Called Script, which represents organicity and elements of nature. The marketing and communication strategy included research, positioning, communication mix and segmented campaigns at local, regional, national and global levels.