Real Estate Branding, Naming and Launch Campaign: Landmark Batel
LANDMARK BATEL
Where Are You?
Communication & Design
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Willing to undertake and conquer new spaces in the market, Partilha planned and created an unprecedented corporate venture in Curitiba. Straub Design was asked to create the name and brand that identified the new project: the Landmark Batel, with the concept of “Board Offices” for business.
The project stands out for its modern and striking architecture, in line with the vision of the Arquitectonica office. The launch campaign involved artistic interventions, social media, corporate events, direct marketing, special magazine, website, concept film and cinema media, generating visibility and lead conversions in just three months. The communication campaign adopted the theme 'Where are You', provoking reflections on the journey of life and the identity of the successful entrepreneur.
