Rebranding and Visual Identity Project: Lapinha Spa
Lapinha SPA
Branding
Communication & Design
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Renewing the image of Lapinha Spa, the first medical spa in Brazil, is a task that requires a deep understanding of the affection that this brand awakens in its guests.
Express your truth, purposes and essence. Water, symbol of healing, shapes the new identity of Lapinha Spa, transmitting a light and deep personality, which inspires harmony and tranquility. Recognized twice as the best destination in the Americas by the World Spa & Wellness Awards and a member of the 'Healing Hotels of the World' network, Lapinha Spa sought to strengthen its image as a Healing Spa, improve the emotional bond with customers and consolidate the pillars of your philosophy. For five years, Straub Design accompanied the brand's transformation and implemented a communication plan focused on spa concepts from the website, the first point of contact, to the complete experience journey, including spaces, service and communication.
