Rebranding and Visual Identity Project: Lapinha Spa

Lapinha SPA

Branding

Communication & Design

Lapinha SPA

Branding

Communication & Design

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Renewing the image of Lapinha Spa, the first medical spa in Brazil, is a task that requires a deep understanding of the affection that this brand awakens in its guests.

Express your truth, purposes and essence. Water, symbol of healing, shapes the new identity of Lapinha Spa, transmitting a light and deep personality, which inspires harmony and tranquility. Recognized twice as the best destination in the Americas by the World Spa & Wellness Awards and a member of the 'Healing Hotels of the World' network, Lapinha Spa sought to strengthen its image as a Healing Spa, improve the emotional bond with customers and consolidate the pillars of your philosophy. For five years, Straub Design accompanied the brand's transformation and implemented a communication plan focused on spa concepts from the website, the first point of contact, to the complete experience journey, including spaces, service and communication.

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Volvo CE

CS Challenge and National Parts Promotion

Communication & Design

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Volvo CE

CS Challenge and National Parts Promotion

Volvo CE, a renowned construction equipment manufacturer, is recognized for the excellence of its legendary brand. However, there is a misperception that the prices of their products, parts and services are higher compared to the competition, even among owners of Volvo CE machines. On the other hand, the Volvo group did not regularly carry out commercial and communication campaigns that addressed the price attribute.

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