B2B Rebranding and Visual Identity Project: Symnetics

Symnetics

Branding

Communication & Design

Symnetics

Branding

Communication & Design

learn more

read about the case

Straub Design played a key role in designing the new brand and visual identity for Symnetics, a global professional services company with a 30-year history and presence in 11 countries. The objective was to translate the company's DNA into the logo, which is characterized by the constant search for innovation and passion for transformations.

For this, Straub Design used its expertise to create a design that conveyed modernity and at the same time represented the essence of Symnetics. One of the key elements was the addition of a frame around the 'SYM' prefix, making it a distinctive and easily recognizable icon in all future brand communications.

This approach has given Symnetics a unique visual identity, conveying an image of an innovative and forward-looking company. The new brand reflects Symnetics' passion for staying ahead, seeking new solutions and driving transformation.

See Too

Karasu

Branding

Communication & Design

see more about the case

See Too

Karasu

Branding

Born to inspire and empower people with the passionate arts of self-defense, the Karasu fighting school, in São Luís do Maranhão, brings with it the powerful essence of the crow, a symbol of Japanese mythology known as the animal that directs victory. Karasu intends to guide its disciples with fiery dedication and indomitable passion. His presence is so powerful that it inspires the most timid to become courageous, the most fragile to become invincible.

see more about the case