Museums and Spaces of Experiences
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There is no future
without knowing
and learning from
the past.
Eleven thousand years ago, the beginning of agriculture produced the first of the great leaps in human evolution. Agriculture in Brazil played an equivalent role in the development of our country, especially the history built in the southern region by immigrants and natives of the pampas. Today, we are one of the world's leading food producers. The AEM (Agricultural Evolution Memorial), Straub Design project for the John Deere Institute, will be an experience of enchantment, emotion, information and pride for all who visit it.
Conceived in collaboration with the Exhibition Architect Aurelio Sant'Anna and the journalist and writer Maria Celeste Correa, the AEM (Agricultural Evolution Memorial) is an educational space that tells the story of agriculture in Brazil, through an attractive environment that reveals the power of Brazilian agriculture. The exhibition showcases the first agricultural machines produced in the country, such as the first tractor and the first harvester. The creative conception values the historical pieces and awakens the visitor's enchantment with a lot of technology.