Straub Design was given the challenge of Detran / DF and Unesco to create the 1st Center for Traffic Safety Education in Brazil, with the aim of encouraging young people to make safe
and sustainable traffic decisions.
A collaborative and creative methodology was used, with an initial workshop with all stakeholders and the involvement of various professionals in the creative design of the project, among them: designers, architects, journalists, project managers, special effects specialists, among others.
The result presents a totally dynamic and educational space, with several simulators, holographies, interactive contents and projections that motivate and inspire visitors to change their behavior regarding traffic safety and human mobility in cities.
Category: Expos and Museums
Client: Detran/DF, Unesco